Raising the standard for financial professionals

Take your practice to the next level by becoming a Certified Financial Wellness Professional™

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How-to Guide for Incorporating Financial Wellness into your Coaching
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Financial Operating System™ — a turn-key experience that provides clients with a financial wellness model to follow, proven to measure and improve their overall financial well-being. 

The missing tool in your practice

We know how challenging it can be that despite your best efforts, some clients have needs that fall out of the scope of your core services.

That’s why we developed the industry’s only Financial Operating System™ — a turn-key experience that provides clients with a financial wellness model to follow, proven to measure and improve their overall financial well-being. 

By earning your Certified Financial Wellness Professional™ (CFWP™) designation, you add skills, process, expertise, and access to the innovative experts at the Foundation for Financial Wellness helping you advance your practice to the next level.

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Time to play a bigger game 

The CFWP™ certification does more than add more letters after your name — it transforms your ability to best serve your clients and stand out in a noisy marketplace.

Our in-depth training program and certification exam, can be completed at your own pace online. Or, for a more hands-on experience, visit us at the FFW Home Office in Denver, CO. Whether you choose to learn online or in person, this training will to transform your practice. 

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Harness the financial wellness movement

Grow your skill set

  • Become an expert in affecting behavioral change
  • Certify your skills as the Gold Standard in financial wellness
  • Grow your professional coaching and speaking skills

Grow your influence

  • Stand out in a noisy marketplace
  • Cultivate an identity as a thought- leader in the financial wellness space
  • Consistently get invited as an expert keynote speaker 

Grow your business

  • Create a fuller and healthier pipeline
  • Increase client satisfaction
  • Increase client referrals
  • Leverage the Financial Operating System™
  • License FFW’s vetted financial wellness resources

What our members say about the CFWPTM

My life has significantly improved since I’ve met Brent…

“As a private wealth advisor, I’ve known Brent for quite a long time. We actually were in the same office together back in the late nineties as young financial advisors, and then went separate paths and we actually ran into each other again after the trauma he endured back in 2008. Watching him create The Foundation from the pile of ashes that he describes has been incredible. I mean, the guy has so many ideas. I can’t tell you how amazed I’ve been in high stakes meetings, how many ideas, solutions, and opportunities he will generate. His energy is always on, always high. He’s very positive and you want to be around people like that. It’s being around someone who keeps raising the bar that’s going to help anybody get better, and I’ve been the benefactor of that. My life has significantly improved since I’ve met Brent.”
chad W.
Private Wealth Advisor, CFP®

A system that has changed things dramatically for me and my practice…

“Before finding The Foundation, I knew that there was something missing that I needed to take my business to that next level. The things that The Foundation and Brent were talking about were so different from any other organizations that I’ve come across over the past 30+ years in the business. What I’ve been able to do, taking the tools they’ve provided me, and not only how to use them, but where to use them, and when to use them, that really has provided me with a system to follow that has changed things dramatically for me and my practice.”
DAVID S.
Investment Advisor Representative

I am proud to hold the designation of CFWP…

“As a professional who had built a practice through financial education and public speaking, I was fortunate to be introduced to FFW and their leadership team. In a world where we are bombarded with constant solicitation, the idea of a non-profit organization offering non-solicitous, behavior-based programs is quite refreshing. I am proud to hold the designation of CFWP.  Having a passion to teach coupled with an organization like FFW creates a powerful tool that feeds a personal practice unlike any other program I’ve experienced.”
DAN T.
Financial Planner

The CFWP™ is for you if…

You believe in continually working on your crafT

You value the effectiveness, efficiency, and scalability

You want to strengthen and grow your personal brand

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Transform your practice by becoming a CFWP™ today

Transform your practice by becoming a CFWP™

$2,500

Enroll in the certification with a one-time lump sum payment OR two monthly payments of $1,350.

Enroll today to access:

  • Robust 8-part Training Course
  • Mastery-level exam
  • Industry-recognized Certification
  • FFW Professional Membership Benefits
  • Licensing access to FFW’s vetted resources
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Don’t wait to start changing lives

In comparison to other investments in your business, not to mention the opportunity costs that come with indecision, the decision to earn your CFWP™ is a no-brainer!

Why wait when you can start changing lives today — starting with your own.

Meet the Creator of the CFWPTM

Brent Hines is an international speaker, financial well-being expert, and Founder and Executive Director of the non-profit Foundation for Financial Wellness. With over 24 years of unwavering dedication to the financial and wellness industries, he has emerged as a trailblazer, advocating for improved financial literacy and empowerment.

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