Improve your financial well-being, once and for all.

The future of wellness is financial.

The Foundation for Financial Wellness (FFW) is a non-profit organization dedicated to improving lives through financial education and empowerment. By combining behavioral science with expert instruction, we provide individuals and employers with actionable tools to reduce financial stress, build confidence, and achieve long-term financial well-being. Our programs include interactive classes, 1:1 counseling, and our innovative Financial Operating System™—a proven process designed to transform your financial life. At FFW, we believe financial wellness is for everyone, and we’re here to help you take control, thrive, and unlock new opportunities.

Did you know?

70% of individuals say financial stress is their most common cause of stress. American Psychology Association, Stress in America: Are Teens Adopting Adults’ Stress Habits?

48% experience stress when dealing with their financial situation. FINRA Investor Education Foundation. Financial Capability Study

60% of households don’t have three months’ savings on hand. “8 Scary Financial Statistics – and How to Avoid Becoming One.”

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What Sets Us Apart

• Objective Education: Delivered without solicitations or product sales.
• Certified Expertise: All FFW instructors are rigorously trained and vetted professionals.
• Behavior-Based Approach: Rooted in behavioral science to inspire lasting change.

Our Mission

We exist to transform lives by improving the health, well-being, and financial confidence of individuals and families. Through our innovative, behavior-based programs, we empower participants to break free from the limitations of the current financial system, develop lifelong financial wellness habits, and build sustainable wealth. We are dedicated to creating a future where financial security and prosperity are accessible to all, enabling healthier, happier lives for generations to come.

Who We Serve

We serve individuals, couples, and families, looking to end their financial stress and take control of their financial well-being. Sign up today on our consumer plan and receive access to our complete Financial Operating System™ and a plethora of resources to improve your financial well-being, reduce stress, heal relationships, and begin to create generational wealth. Everyone can benefit from the program regardless of your current financial state.

We also provide services to employees and employers through employer-sponsored financial wellness and benefits programs. These can be accessed in three ways: as a stand-alone financial wellness program priced per employee per month, as a reimbursed expense using wellness dollars allocated by your health insurance provider, or completely free through a FICA tax offset via a Section 125 Tax Advantage Wellness Savings Plan.

Install your Financial Operating System^™

Grounded in your values, aligned with your vision, and harnessing the psychology of money with the science of behavioral change. Isn’t it time to run your system, instead of the system running you?

Who we serve

Individuals

Unlock your financial potential

Achieve your financial dreams by leveraging FFW’s vetted resources and 1:1 counseling to create your custom Financial Operating System.

INDIVIDUALS

Employers

Support employees and strengthen your organization

Launch a turnkey financial wellness program with ease to support your workforce and reap the rewards for your organization.

EMPLOYERS

Financial Professionals

Raise the bar for financial services

Strengthen your practice by becoming a Certified Financial Wellness Professional and leverage FFW’s library of vetted resources.

FINANCIAL PROFESSIONALS

Professional Coaches

Support clients’ holistic well-being like never before

Transform your coaching practice and better serve your clients by becoming a Certified Financial Wellness Coach.

PROFESSIONAL COACHES

What our customers are saying

FFW does a masterful job of helping me see what’s happening…

“As a coach and an executive consultant myself, the greatest piece of help that Brent and FFW brings to me is being able to understand the mindset of money as opposed to only the action of money decisions. I understand the action and my stumbling block was taking those actions. FFW does a masterful job of helping me see what’s happening inside of my mind that might be keeping me from actually being as effective as I can be.”

John W.

Executive Coach

Serving my clients at a deeper level…

“Client total well-being is a foundational piece to driving client outcomes. Addressing the client’s total well-being is a challenge if the coach is ignoring the “financial stress” elephant in the room because they feel ill equipped to address financial topics. I appreciate how FFW reinforces that their training is not trying to turn professional coaches into financial professionals but rather applying solid coaching principles to the client’s financial well-being. Having the FFW Financial Wellness Portal to lean on is helping me increase my coaching impact and serving my clients at a deeper level.”

CHUCK G.

Executive Director

These concepts have been missing for many of us…

“I am always looking to improve my craft, add valuable tools to my bag, and help advance the coaching industry. FFW has absolutely struck a nerve in the professional coaching world with their Certified Financial Wellness Coach training and certification. These concepts have been missing for many of us and result in not serving our clients as fully as we desire. I’m excited to implement!”

TRACEY M.

Wellness Coach

Able to move some people on my team up to a new level…

“The Foundation has provided me with confidence having to do with my personal finances I never thought possible. What was dread and frustration is now something I look forward to each pay period. Thank you FFW.”

MARY ELLEN B.

Counseling Coordinator

Provides us with a differentiator to help us win more business…

“The Financial Operating System that FFW created is a game changer. It is so easy to understand and implement, and I think that is part of the reason why it works so well. Now, I can’t imagine managing everything in my financial life without my Financial Operating System!”

BEN W.

Student

They increase the effectiveness of our employee group benefits…

“My fiancé and I chose to go “All In” with the FFW program and its not an understatement to say that it changed my life. I knew within the first two weeks that things were going to be different now, that I was in control and fully capable of winning with money.”

MANDY C.

Engineer

Able to move some people on my team up to a new level…

“In my role as CEO, Brent has been one of the finest resources that I’ve pulled in to energize a team and get focused on the action and the mindset that’s going to drive performance. My experience with Brent is that he cares, but most importantly, he’s effective because he’s real and he’s energetic. There are plenty of trainings and programs out there that are all about tactics, the steps, the education, all the regular practical approaches but what they most often lack is looking at the mindset that you need to be successful. What gets in your way, what prevents you from being your best, and he was able to move some people on my team up to a new level beyond where they had been in years.”

LAURIE O.

CEO

Provides us with a differentiator to help us win more business…

“As the Chief Revenue Officer of a national Payroll and HR firm, I am always open to strategic relationships that add value to our clients and their employees. Partnering with the Foundation for Financial Wellness provides us with a differentiator to help us win more business, strengthen client relationships, and overall an opportunity to do well by doing good. I’m proud to be associated with them, the work they do, and the lives they are improving.”

MARY G.

Chief Revenue Officer

They increase the effectiveness of our employee group benefits…

“Owning and operating a 100+ person sales organization presents challenges and opportunities across all demographics of our employees. When we found The Foundation, it was obvious they were different. Their focus on the psychology of money, the behavioral economics that impact every one of us, combined with their interactive and high-impact education and resources was one of a kind. They integrate with and increase the effectiveness of our employee group benefits, retirement plan and other priorities. I couldn’t recommend them more highly.”

JAY V.

President

My life has significantly improved since I’ve met Brent…

“As a private wealth advisor, I’ve known Brent for quite a long time. We actually were in the same office together back in the late nineties as young financial advisors, and then went separate paths and we actually ran into each other again after the trauma he endured back in 2008. Watching him create The Foundation from the pile of ashes that he describes has been incredible. I mean, the guy has so many ideas. I can’t tell you how amazed I’ve been in high stakes meetings, how many ideas, solutions, and opportunities he will generate. His energy is always on, always high. He’s very positive and you want to be around people like that. It’s being around someone who keeps raising the bar that’s going to help anybody get better, and I’ve been the benefactor of that. My life has significantly improved since I’ve met Brent.”

CHAD W.

Private Wealth Advisor, CFP®

A system that has changed things dramatically for me and my practice…

“Before finding The Foundation, I knew that there was something missing that I needed to take my business to that next level. The things that The Foundation and Brent were talking about were so different from any other organizations that I’ve come across over the past 30+ years in the business. What I’ve been able to do, taking the tools they’ve provided me, and not only how to use them, but where to use them, and when to use them, that really has provided me with a system to follow that has changed things dramatically for me and my practice.”

DAVID S.

Investment Advisor Representative

I am proud to hold the designation of CFWP…

“As a professional who had built a practice through financial education and public speaking, I was fortunate to be introduced to FFW and their leadership team. In a world where we are bombarded with constant solicitation, the idea of a non-profit organization offering non-solicitous, behavior-based programs is quite refreshing. I am proud to hold the designation of CFWP.  Having a passion to teach coupled with an organization like FFW creates a powerful tool that feeds a personal practice unlike any other program I’ve experienced.”

DAN T.

Financial Planner

Make financial well-being your reality

Take a listen to our Founder, Brent Hines, share his personal financial story and philosophy of financial wellness in a recent TedX Talk. This philosophy is what fuels the Foundation for Financial Wellness to support others like you better than anything the financial industry has offered before.

Hines’ innovative approach to financial wellness and our proprietary Financial Operating System™ are your key to making your dream of financial well-being a reality.

WATCH NOW

Meet our Founder, Brent Hines

Brent Hines is an international speaker, financial wellbeing expert, and Founder and Executive Director of the educational non-profit, Foundation for Financial Wellness. With over 24 years of unwavering dedication to the finance industry, he has emerged as a trailblazer, advocating for improved financial literacy and empowerment. 
 
Currently serving as the Chief Development Officer and CEO of The Financial Wellness Group, Brent’s leadership has been instrumental in driving organizational growth and propelling the mission of enhancing financial well-being on a global scale. A seasoned speaker and presenter, he possesses a unique talent for translating complex financial concepts into accessible knowledge that resonates with diverse audiences and ignites action. 

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