How the Foundation for Financial Wellness is changing the game

Explore the story of the Foundation and join us in our charge for making financial well-being a reality for everyone

The future of wellness is financial.

The Foundation for Financial Wellness (FFW) is a non-profit organization dedicated to improving lives through financial education and empowerment. By combining behavioral science with expert instruction, we provide individuals and employers with actionable tools to reduce financial stress, build confidence, and achieve long-term financial well-being. Our programs include interactive classes, 1:1 counseling, and our innovative Financial Operating System™—a proven process designed to transform your financial life. At FFW, we believe financial wellness is for everyone, and we’re here to help you take control, thrive, and unlock new opportunities.

Meet our founder, Brent Hines

Brent Hines is an international speaker, financial wellbeing expert, and Founder and Executive Director of the educational non-profit, Foundation for Financial Wellness. With over 24 years of unwavering dedication to the finance industry, he has emerged as a trailblazer, advocating for improved financial literacy and empowerment. 
 
Currently serving as the Chief Development Officer and CEO of The Financial Wellness Group, Brent’s leadership has been instrumental in driving organizational growth and propelling the mission of enhancing financial well-being on a global scale. A seasoned speaker and presenter, he possesses a unique talent for translating complex financial concepts into accessible knowledge that resonates with diverse audiences and ignites action. 

LEARN MORE ABOUT BRENT’S STORY





Brent Hines - Founder of the Foundation for Financial Wellness.

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Game-changing milestones for the Foundation for Financial Wellness

2011

NASA

Johnson Space Center - First contract. Genesis of our content, counseling, certifications and thought leadership in the financial wellness space.
2011

501(c)3

IRS Approval of the educational non-profit Foundation for Financial Wellness
2016

FINANCIAL WELLNESS PORTAL

Created the interactive, video-based platform. Robust learning, community, live events, resources, and financial technology.
2018

NATIONAL WELLNESS INSTITUTE

The gold-standard association of the wellness industry. FFW is the exclusive financial wellness partner of NWI.
2020

TEDX

Executive Director, Brent Hines, invited to deliver his message “How to Make Financial Wellness Your Reality”
2021

CFWPTM

Created under the leadership of Kent Allison and Brent Hines. Purpose - To establish FFW as the Standard Bearer in the Financial Wellness movement.
2022

CFWPTM

Created under the leadership of Dr. Michael Arloski and Brent Hines. The professional coaching industry was missing a trusted resource for financial wellness coaching.
2022

PERSONAL FINANCIAL ASSESSMENT

Created under the leadership of Kent Allison and Brent Hines. Purpose - Robust data is collected to measure the effectiveness of FFW offerings and to allow for timely communications with participants.
2023

Employee Financial Wellness Impact Study

2024

Employee Financial Stress Costs Assessment

Created a proprietary costs assessment for employers to calculate their potential return on investment by decreasing employee financial stress

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Each month, the experts at the Foundation for Financial Wellness curate a free newsletter featuring our insights about  creating long-term financial well-being.